Celebrities are in the spotlight as often as possible. Celebrities can also use their fan base to cheaply spread the word about a scent.
There are many different types of perfumes out there made by celebrities.
Top notes: The scents that are perceived immediately on application of a perfume. Top notes consist of small, light molecules that evaporate quickly. They form a person’s initial impression of a perfume and thus are very important in the selling of a perfume. Also called the head notes.
Middle notes: The scent of a perfume that emerges just prior to when the top notes dissipate. The middle note compounds form the “heart” or main body of a perfume and act to mask the often unpleasant initial impression of base notes, which become more pleasant with time. They are also called the heart notes.
Base notes: The scent of a perfume that appears close to the departure of the middle notes. The base and middle notes together are the main theme of a perfume. Base notes bring depth and solidity to a perfume. Compounds of this class of scents are typically rich and “deep” and are usually not perceived until 30 minutes after application.
Perfume: 15-40% aromatic compounds.
Esprit de Parfum (ESdP): 15-30% aromatic compounds.
Eau de Parfum (EdP), Parfum de Toilette (PdT): 10-20% aromatic compounds.
Eau de toilette (EdT): 5-15% aromatic compounds.
Eau de Cologne (EdC): 3-8% aromatic compounds.